Privacy Policy

Updated November 1, 2019

This Privacy Policy serves as notice to you of SW Retail Stores, LLC d/b/a Nira (together with its affiliates, “we,” “us,” and “our”) policies and practices regarding the collection, storage, use, and transfer of certain information, including your personal information, in connection with our websites including  Visitors to our websites and other end-users of our Service are collectively referred to in this Privacy Policy as “you,” “your,” and “users.”

Capitalized terms not defined herein have the meanings given to such terms in the Terms of Service and Sale.

  1. Purpose & Effect

Your use of our Service is voluntary. We may be required to obtain personal information about you in order to provide you with certain features of our Service. By using our Service or requesting that we provide assistance to you, you are agreeing to our collection, storage, use and transfer of certain information, including your personal information, pursuant to the provisions of this Privacy Policy.

  1. Information Collected

We may collect, store, use and transfer information, including your personal information, when you access our Site or use our Service.  Information is gathered in a number of ways, including from your use of our Site generally, the information your browser provides us (such as your device’s system information, IP address, and persistent identifier), from third parties that collect and share information with us either for transactional or promotional purposes, and from information you directly provide us.

In order to provide you with our Service, we may require that you provide us with certain personal information about you, including some or all of the following: (i) first name and last name; (ii) date of birth; (iii) email address; (iv) mailing address; (v) telephone number(s); and (vi) credit card and/or bank account number.

  1. How We Use Your Information

We will use your personal information to authenticate your access to our Service. We engage third-party business and/or service partners to perform various functions on our behalf.  Such services include, but are not limited to payment processing services, data hosting, the transmission of electronic communications, and customer service functionalities.  Your information, including personal information, may be shared with our third-party partners for such purposes. Your information, including personal information (but not your financial account information), may be combined with other users’ information in a one or more databases from which we or our third-party partners may extract aggregated and/or anonymized information.

We may use your personal information to contact you to inform you of changes or available enhancements to our Service or to otherwise communicate with you about issues regarding our Service.

Notwithstanding anything to the contrary, we may disclose your information, including personal information, if compelled to do so by law, governmental rule or regulation, judicial process, or court order. We may transfer our rights relating to your personal information hereunder to a third party by way of merger, acquisition, or asset sale.

  1. Cookies, Web Beacons, and Other Technologies

We use cookies, web beacons, and other tracking technologies in order to improve our Service and improve our business, marketing, and advertising activities. These technologies may be implemented by us or our third-party partners. We and our third-party partners may generate log files which track our users’ use of our Site.

Please note that we do not recognize “Do Not Track” requests for internet browsers.

  1. Security

We will store your personal information in encrypted form on secure systems. We take reasonable commercial measures to protect our users’ information and have implemented safeguards to ensure appropriate use thereof.  However, we do not warrant the security or integrity of our systems or of any internet transmission. We will notify you in accordance with applicable law in the event that the security of your personal information is compromised or is suspected to have been compromised.

  1. Note Regarding Minors

We do not knowingly collect, use, store, or transfer any personal information from anyone under 13 years of age.  If you are a parent, legal guardian, or another concerned adult that is aware that a user under the age of 13 has provided us with personal information, please contact us immediately by sending an email to

  1. Additional Information for California Users

If you are a California resident and you have provided us with (or we have otherwise collected) your personal information, you may submit to us a written request to opt-out of the sharing of your personal information with third parties for direct marketing purposes.  If you qualify, you may submit a written request to us pursuant to the Notice provision of the Terms of Service and Sale.  In order to ensure we can fulfill your request, your request must include, at a minimum, your name, complete physical address, email address(es) you have provided us, and a telephone number to reach you for any follow-up questions we may have.  Please note that fulfillment of this request will not prohibit disclosures for non-marketing purposes or reduce the number of advertising content displayed on the Site.

  1. Notice and Revisions

This Privacy Policy constitutes our privacy notice to you under applicable laws. Your use of our Service is permitted only on condition of your agreement with this Privacy P9olicy. This Privacy Policy does not extend to any service other than our Service, including any service you may access by clicking on our Service’s links, or any other party’s use of your personal information other than us. This Privacy Policy may be revised at any time by us, whereupon we will post such revised policy on this page (“Revised Privacy Policy”). Your continued use of our Service thereafter constitutes your assent to such Revised Privacy Policy.

Our Services is intended for United States customers only.  However, we use good faith efforts to adhere to the European Union Safe Harbor principles as set forth by the United States Department of Commerce regarding the collection, use, and retention of personal information.

If you have any questions about this Privacy Policy, please contact us at